The #1 A-To-Z Business-Building Education System
& PREMIUM Transformational Coaching Experience
Created To Help You Build,Brand, Market, And Grow Your Business In The Right Order.
House of Profits™ combines complete business education, curriculum-based premium transformational coaching, proven frameworks, AI, technology, systems, and built-in monetization opportunities into one connected experience — designed to help you build from foundation to scale.
Includes Built-In Income & Monetization Opportunities — Affiliate Income, The Partner Profit Model,
Done-For-You Products, Certifications, And Multiple Ways To Earn As You Build.
Two very different entrepreneurs keep finding themselves in the same place.
You’re ready to build something of your own — but frozen before you even begin. Niche first? Audience first? Offer first? You’re not afraid of doing the work. You are afraid of wasting the work. You don’t need another 100 things to learn.
You’ve been at this for a while — courses, offers, content, clients — but somehow you’re still one of the best-kept secrets in your market. People say "you’re amazing"... then buy from somebody else. Your problem isn’t that you need to become better.
The other needs to uncover what’s holding them back.
Both need the right next steps — in the right order.
The A-to-Z business-building, premium transformational coaching &
implementation experience for entrepreneurs ready to build at a different level.
It is not simply branding, marketing, affiliate marketing, AI, sales, mindset, coaching or software. It connects the pieces — then helps you apply what matters to the stage you are actually in.
Build your own. Leverage what already exists. Or do both. You decide how you want to build the House.
Same business principles. Different depth.
Brand | Market | Scale
Become the Category of One™
Stop trying to become a slightly better version of everybody else. If someone can easily compare you to five other businesses… they probably will. Price against price. Offer against offer. And in that game, someone can always be cheaper, louder, or promise more.
This is not branding the way most people teach branding. Most branding starts on the outside — logo, colors, fonts, website. But you can make something look different without making it mean anything different. Inside House of Profits™ we start with what makes the business worth noticing: the point of view, the belief, the method, the words, the people it’s meant to move — built from 15+ years of real brand work across agencies, established businesses and Fortune-level companies.
Think LEGO pieces, one by one. Strong brands aren’t discovered in one giant flash — they are assembled. One piece connects to another. Then another. Your perspective sharpens your belief. Your belief strengthens your method. Your method gives you a stronger message. Your message attracts a clearer audience. Your audience sharpens your position. Your position creates language worth owning.
You scale the clarity.
You don’t have to become famous, the loudest, or everything to everyone. You have to become clear enough that the right person can recognize you, remember you, and understand why choosing you makes sense. That is how you stop being another option — and start becoming the Category of One™.
Your first 12 weeks are not about watching more.
They are about building more.
This is not twelve weeks of random open Q&A. The House has an order. The curriculum has an order. And the coaching helps you move through that order — with your business as the project. Your positioning. Your offer. Your customer journey. Your decisions.
And after 12 weeks? You do not get pushed out of the House. Ongoing curriculum-based coaching calls continue after your active cycle. The curriculum stays. Your application gets more sophisticated.
From Your First Step to Your Next Level.
Whether you're still at your 9–5 wondering how to start, or already in business wondering how to grow, the goal is the same:
The business is only as strong as the person holding the cards.
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The question is not whether you need more. The question is:
That is how we build the House. Right step. Right order. Right next move.
Walk through every floor, room & lesson inside the House.
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One House. Four Access Levels.
Every level includes the core House of Profits™ education, The Laws of Becoming™ methodology, and your 12-week active coaching experience.
What changes as you move up is how much additional monetization, technology, leverage and proximity you want.
House of Profits™ combines complete business education, curriculum-based premium transformational coaching, proven frameworks, AI, technology, systems, and built-in monetization opportunities into one connected experience — designed to help you build from foundation to scale.
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+ ongoing calls in between
Every level up unlocks more.
Core is where you learn. Affiliate is where you start earning. Partner is where you unlock the 100% profit model. Here is exactly what each level can sell — and what you keep.
LaunchNOW technology fees are separate and non-commissionable. Commissions apply to qualifying program sales only. Earnings are not guaranteed and depend on your own effort and sales.
Two engines. One House.
The House doesn't just teach you how to build — it hands you the technology to run what you build. Your access depends on the door you enter through.
LaunchNOW.AI CRM — your whole back office, handled.
Funnels, email, SMS, calendars, pipelines, automations — powered by GoHighLevel and pre-built for the House. Software like this normally runs $297–$497/month on its own.
The BrandHouse App™ — built to execute the curriculum.
Not a generic AI tool bolted onto a course. The BrandHouse App™ is tailored to the House of Profits™ curriculum — what you learn on each floor gets executed, not just understood. Learn it in the lesson. Build it in the app. Ship it the same day.
What piecing it together actually costs you.
This is what most entrepreneurs spend trying to assemble a business from disconnected pieces — a course here, a tool there, a coach somewhere else — with no order holding it together.
Third-party prices are typical market estimates. Earnings are not guaranteed and depend on your own effort and sales.
One House. Compare every door.
You are not buying four different versions of the education. The House stays the House. What changes is your tools, your monetization, your technology, your assets, your leverage, your proximity. You choose how much you want to build with.
OF
PROFITS
Join now & you’ll also get these bonuses…
Pick your door. Stop gambling —
the House is on your side.
In every casino, the House always wins. This time, you ARE the House. Four doors. Same education, same coaching, same Laws of Becoming™ behind every one — the only question is how much leverage you walk in holding.
Every door opens into the same House — the full education, The Laws of Becoming™, and 12 weeks of active coaching are behind all four.
Now let’s address what
you may be thinking.
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House of Profits™ provides business education, premium transformational coaching, technology, tools, affiliate access and partner opportunities depending on membership level. No earnings, sales, revenue or other business outcomes are guaranteed. Results vary according to factors including effort, skill, market, experience, offer, audience, implementation and consistency. Affiliate and partner commissions apply only to eligible qualifying transactions and are subject to current compensation terms.
Four doors. One House.
Every level includes the full education, The Laws of Becoming™ and your 12-week coaching experience. Pick the door that matches how far you want to take it.
Frequently Asked Questions
When does access begin?
Pre-access to the House of Profits™ platform begins September 15th. You’ll receive access to the materials currently available, with additional curriculum released according to the program schedule.
When does coaching begin?
Your first 12-week active coaching cycle begins September 29th. The current schedule includes Tuesdays at 11:00 AM, Thursdays at 1:00 PM, and one additional monthly call featuring the coaching team. The date and time of the monthly all-coach call will be announced separately.
Is this the Founding/Beta Round?
Yes. This is the Founding Member Round of House of Profits™. Founding members join during the earliest stage — closer access, opportunities to give feedback, and founding-member pricing specific to this enrollment period. Because the program is actively being built, tested, and improved, there may occasionally be minor platform bugs, curriculum updates, adjustments, or small delays.
How long do I have access to the educational curriculum?
Your core House of Profits™ educational curriculum includes lifetime access once your account is paid in full and remains in good standing. Each enrollment currently includes two 12-week curriculum-based coaching rounds. After completing those, you may have the option to join a future coaching cohort for an additional fee — continuing is completely optional.
Is there coaching between the 12-week coaching cycles?
Yes. Monthly community coaching continues between active 12-week cycles so members still have a place to ask questions, receive guidance, and continue implementing.
What is the time commitment?
House of Profits is designed to fit into your life, not take it over. The trainings and materials are self-paced, so you can move through them on your own schedule. The education is robust because we’re helping you build a strong foundation, but the lessons themselves are intentionally bite-sized — typically around 10–18 minutes — with simple PDFs and exercises to help you actually apply what you’re learning.
Plan for approximately 3 hours per week for watching the trainings and completing the exercises, plus approximately 3 hours of coaching calls. Overall, we recommend setting aside approximately 3–6 hours per week, depending on your pace, where you are in the program, and how deeply you want to participate. And remember — you don’t have to do everything perfectly or all at once. This is about taking the right steps, in the right order, and actually implementing as you go.
What if I can’t attend the live coaching calls?
Replays are provided for all live coaching calls, generally within 24 hours. Members will also have opportunities to submit questions in advance when they cannot attend live.
Does House of Profits™ work outside the United States?
Yes. House of Profits™ is designed to be a global opportunity. As long as you are legally able to operate, market your business, and accept payments in your country, you may participate — and, where eligible, join its Affiliate or Partner opportunities. Because payment processors, business requirements, taxes, and regulations vary by country, each member is responsible for confirming the requirements that apply to their location.
What payment processors can I use?
Several options are available depending on your country, business, and technology setup. LaunchNOW.AI, powered by GoHighLevel, supports multiple payment-provider integrations — common options include Stripe, PayPal, and Square, with additional providers available by location and feature. Members may also use external checkout platforms such as Whop when appropriate. Availability varies by country, provider eligibility, and account type — select the solution that works best for your business and location.
I have zero business experience. Is House of Profits™ for me?
Yes. House of Profits™ is designed to support both beginners who need to understand where to start and existing entrepreneurs who need stronger foundations, positioning, marketing, monetization, or systems. The curriculum teaches business in a structured order rather than assuming you already know how everything works.
Is House of Profits™ just another digital marketing course?
No. While it teaches business, branding, marketing, sales, digital strategy, and monetization skills, the program organizes those skills through its own House of Profits™ frameworks and methodology. The emphasis is on understanding what to build, what to focus on, and in what order — not collecting more information or chasing individual income-stream strategies.
Does House of Profits™ only teach me how to promote House of Profits?
No. It includes optional integrated monetization opportunities, but the education is designed to help you build, brand, market, sell, and grow your own business and offers. The principles apply across many models: coaching and consulting, service businesses, digital products, affiliate marketing, done-for-you services, e-commerce, UGC and creator businesses, social selling, TikTok Shop, personal brands, and other online offers.
Will you teach platforms like YouTube, Instagram, and TikTok?
Yes. The curriculum includes training related to social media marketing and may include YouTube, Instagram, TikTok, and other relevant marketing channels.
Do I have to show up on social media or run paid ads?
There is no single marketing method required for every member. Like any business, you will need a way to attract and communicate with potential customers. House of Profits™ teaches different marketing strategies so you can determine which methods best fit your business, audience, budget, and goals.
Is House of Profits™ a job or employment opportunity?
No. House of Profits™ is an educational and coaching program with optional Affiliate and Partner monetization opportunities. Purchasing it does not create an employer-employee relationship or guarantee employment, wages, customers, commissions, sales, or income.
Will Michelle or Jen work with me privately one-on-one?
Standard enrollment does not automatically include private one-on-one consulting or done-for-you marketing services. Private services are available only where specifically included in your level or through a separate application, offer, or agreement.
Do you offer done-for-you services?
House of Profits™ may introduce members to third-party providers for certain specialized services. These are separate from your enrollment, may require additional fees, and may be governed by a separate agreement with the provider. You are also free to hire your own outside service providers.
What is LaunchNOW.AI CRM?
LaunchNOW.AI is our CRM and business technology platform, powered by GoHighLevel. Depending on your level, your enrollment may include 6 or 12 months of access. Once your included period ends, continued access is available at the then-current renewal rate and may be canceled per the subscription terms. Your account provides the features, systems, templates, automations, and resources of your specific plan.
What if I already have a GoHighLevel account?
You may continue using it. However, House of Profits™ templates, systems, automations, and other LaunchNOW.AI-specific resources may require an active LaunchNOW.AI account or a separate access fee.
What happens to my LaunchNOW.AI account if I stop making program payments?
If your access is included in an active payment plan and scheduled payments are not completed, access may be suspended or terminated per your enrollment agreement. Members are responsible for maintaining backups of important business information stored in their account.
Do I own my customer list and business data inside LaunchNOW.AI?
Yes. Your customer list and business data remain yours. House of Profits™ does not become the owner of your business because you use our education, systems, CRM, or monetization opportunities.
Is technical support included?
Yes. Basic community support is provided for program-related technology questions, and LaunchNOW.AI users also have access to the support resources of their CRM plan.
I already use Systeme.io or another CRM. Can I continue using it?
Yes. However, templates and automations built specifically for LaunchNOW.AI/GoHighLevel do not automatically transfer to third-party platforms. Third-party template conversion or implementation services may occasionally be available for an additional fee.
Are there additional business expenses outside my enrollment?
Potentially — depending on your business, goals, and level: domain registration, CRM renewal after your included period, third-party software, payment-processing fees, optional paid advertising, contractors, or additional consulting. You decide which optional expenses make sense for your business.
Do you offer payment plans?
Yes. Payment-plan options may be available depending on your enrollment method, program level, and country. The applicable schedule and purchase commitment will be provided at enrollment.
What happens if I miss a payment?
A 7-day grace period is currently provided for missed scheduled payments. If unresolved after that, program access and applicable LaunchNOW.AI access may be suspended or terminated. If you later re-enroll, previous founding-member, beta, or promotional pricing may no longer be available.
Can I upgrade to another level later?
Yes. Where available, you may upgrade by paying the difference between your current level and the new one. Any additional administrative, software, technology, or access fees will be disclosed before the upgrade is completed.
Do you offer refunds?
Because House of Profits™ provides access to digital educational materials, intellectual property, resources, and live coaching, all sales are final once program access has been granted, except where otherwise required by applicable law. Please review all program details, payment terms, and purchase agreements carefully before enrolling.
Do I have to participate in the Affiliate or Partner opportunity?
No. The education can be used to build and market your own business and offers. Participation in any integrated monetization opportunity depends on your access level and is optional unless otherwise stated in your enrollment agreement.
Someone invited me. How do I make sure they receive credit?
Use the unique enrollment link provided by the person who invited you. Credit is determined by the qualifying referral link and tracking associated with the transaction — we generally cannot manually transfer credit after a purchase is completed.
When can I start selling House of Profits™ publicly?
Affiliate and Partner members may begin publicly promoting House of Profits™ when the first 12-week coaching cycle begins on September 15. During this first cycle the program remains in its Founding/Beta Round — you must clearly communicate that new members are joining during its founding beta stage while the program continues to be refined. With that disclosed, eligible members may market publicly starting September 15.
When is the official public release?
Public selling begins September 15 alongside the first 12-week coaching cycle. This initial period is still part of the Founding/Beta Round; a broader post-beta release may follow after the founding cycle.
Is income guaranteed?
No. House of Profits™ does not guarantee income, profit, customers, commissions, sales, or business results. Commissions apply only to eligible qualifying transactions under the applicable program terms. Individual results depend on experience, effort, skill, offer, audience, market conditions, implementation, expenses, and other circumstances.
How and when are commissions paid?
According to the compensation terms of your specific level. Eligible commissions are subject to payout schedules, qualifying transaction requirements, payment-processing timelines, tax documentation, and any applicable refund, dispute, or chargeback periods. Your structure and payout terms are in your Affiliate or Partner Agreement.
What happens to a commission on a refund, dispute, or chargeback?
Only eligible qualifying transactions earn commissions. Where permitted under the applicable agreement, commissions connected to refunded, canceled, disputed, fraudulent, reversed, or charged-back transactions may be withheld, reversed, deducted from future commissions, or otherwise adjusted.
Do Affiliate and Partner members complete legal or tax documents?
Yes — members may be required to accept a program agreement and provide identification, payout information, and applicable tax documentation before receiving commissions. Requirements vary by location; members remain responsible for their own tax obligations and should consult a qualified tax professional when necessary.
As a Partner, do I own House of Profits™ or its licensing?
No. Partner status gives limited permission to market and resell approved offers and use designated Partner materials per the Partner Agreement. You do not receive ownership of House of Profits™, its trademarks, curriculum, intellectual property, branding, proprietary materials, or templates. Partner rights may be suspended or revoked if terms are violated.
Do Partner members need their own domain?
If you intend to build and market your own Partner brand, a domain is required. Affiliate members do not need a separate branded website — they may use their designated affiliate link.
Is House of Profits™ an MLM?
House of Profits™ is structured as an educational program with Affiliate and Partner sales opportunities. Members are compensated on eligible qualifying sales under their applicable compensation terms, and are not employees of House of Profits™ by participating.
What is Diamond Access?
Diamond is the highest-access level and may include additional coaching, proximity, implementation support, technology, and resources beyond the other levels. Your exact inclusions will be outlined at enrollment.
Is Diamond Access always available?
No. Diamond is limited-capacity because of the additional access and support involved. Enrollment may close once available spots fill, and availability may change in future enrollment periods.
Is House of Profits™ currently CE accredited?
Not currently. We are exploring Continuing Education recognition in the United States and Canada. Until formal approval is received, House of Profits™ should not be represented as CE-accredited and participation does not currently award CE credits.
What certification do I receive for completing the AI curriculum?
Members who complete the applicable AI curriculum may receive a House of Profits™ AI Certificate of Completion. This is currently a program-issued educational certificate and should not be represented as an accredited, licensed, government-recognized, or third-party professional certification unless such recognition is formally obtained in the future.
How does House of Profits™ approach marketing and FTC compliance?
We are committed to responsible marketing: truthful advertising, clear pricing and material disclosures, appropriate Affiliate and Partner disclosures, honest testimonials, and avoiding unsubstantiated earnings claims. House of Profits™ does not claim to be “FTC approved,” “FTC certified,” or endorsed by the FTC. Compliance also depends on how individual Affiliates and Partners market — members are responsible for following applicable laws, platform requirements, disclosure requirements, marketing policies, and their agreement.
Can I make income claims when promoting House of Profits™?
Never promise or guarantee that someone will make a specific amount of money, achieve a particular result, or reproduce another member’s results. Any testimonials, earnings references, or performance statements must be truthful, accurately represented, and used per House of Profits™ marketing guidelines and applicable advertising requirements.
Do I need to disclose that I am an Affiliate or Partner?
Yes. When you have a financial relationship with House of Profits™ and may earn compensation from a recommendation or sale, that relationship should be clearly disclosed when applicable, following the disclosure requirements in your marketing guidelines and agreement.
Who operates House of Profits™ and Scale Your Brand?
House of Profits™ and Scale Your Brand operate under Digital Brand Creative LLC.
What experience do Michelle and Jen have?
Michelle and Jen bring approximately 18 years of combined experience across business, branding, marketing, digital strategy, and entrepreneurship. Prospective members are encouraged to research our backgrounds, public work, experience, and available case studies before enrolling.
Does House of Profits™ teach taxes or provide legal advice?
No. We are not a law firm, accounting firm, or tax advisory service. We may provide general educational information on business formation, operations, and entrepreneurship, but laws and tax requirements vary by location. Consult an appropriately licensed attorney, accountant, or tax professional for advice specific to your business.
Am I responsible for my own business?
Yes. House of Profits™ provides education, coaching, frameworks, technology access where applicable, and optional monetization opportunities. You remain responsible for your business decisions, marketing, customers, finances, taxes, legal obligations, data, implementation, and results.
Does joining create a partnership with Digital Brand Creative LLC?
No. Unless specifically stated in a separate written agreement, participation — including Affiliate or Partner status — does not make you a legal owner, employee, shareholder, joint-venture partner, or equity partner of Digital Brand Creative LLC or House of Profits™.